How To Thrive During Uncertainty

A webisode for small business owners, entrepreneurs & freelancers

How can your business thrive during this time of #socialdistancing? I want to help you answer this question.

Let’s map out a strategy to refine your target market, pivot your messaging and update your services to connect and energize your audience.

During the workshop, you will gain clarity and develop a clear plan of action to move your business forward during this time.

About The Author

Jasmine Utterback is a startup business coach, motivational speaker and founder of Creative Women Build (CWB), LLC. She believes women go further together. CWB combines her love for connecting women, hosting empowerment events, and supporting women entrepreneurs.

Jasmine is an Indiana native who moved to New York City four years ago to pursue her dream of working for the Centers for Disease Control and Prevention (CDC). She uses her diverse range of skills from her public health training and project management experience to curate events and workshops for various audiences. She lives for moments when she is serving the community and empowering women and girls.


LEARN NOW: 4 Keys To Business Growth in Economic Strain

A webisode for small business owners, entrepreneurs & CEOs

Most small businesses experience low, no, or even negative revenue growth each year. Break that cycle by learning to run your business like a Pro. Discuss proven marketing strategies and best practices for growing small businesses. Then complete the SB (Small Business) Pro Growth Readiness Assessment to determine where you should start.

In this webisode you will learn to:

  • Develop an in-depth growth plan
  • Market your business in alignment with your growth plan
  • Build the capacity of your business to handle economic growth
  • Track your growth to ensure that it continues to progress upward

=SPACE is partnering with Small Business Like a Pro for a webisode on keys to biz growth in times of economic strain. We are also waving the fee for one small business who attends to join the SB Pro Growth challenge for a chance to win $5000 for your business. Hope to see some of you there!

About The Speaker

Andrew Frazier is President & COO of A & J Management and a seasoned business professional with a proven track record of more than 20 years delivering superior results. He works with organizations and individuals to enhance strategic plans and achieve goals. He is also an Adjunct Professor of Finance at Berkeley College.

Let’s Write That Book NOW!

A webisode for future authors and entrepreneurial creatives.

You have a great idea, amazing concept, and the urge to get all this writing out but where do you start?! Now is the perfect time! You can birth an amazing body of work AND create passive income in the time of online business strategies.

This workshop is for future authors and entrepreneurs that are ready to take the next step on their ideas and show the world what they’ve got! We’ll cover tips on writing, marketing, and best practices for your book.

ABOUT THE SPEAKER:

The Founder and CEO of Think Like A Boss considers herself a professional dream chaser. Alexandra Bernard-Simmons has mastered both the business and creative world as a successful entrepreneur, author, and entertainer. With her background as a choreographer and overall entertainer, Alexandra has worked with MTV, VH1, BET, Comcast Cable, Tru Tv, ABC, and A&E Network to name a few. She had a role in Step Up, the dance movie trilogy. She’s also opened and shared the stage with legends like Bobbie Brown, Biz Markie, Doug-e Fresh, Slick Rick, Naughty by Nature, & Mr. Vegas. She has worked on video sets with French Montana and interviewed countless celebrities like Lance Gross, Busta Rhymes, Lamman Rucker, Tobias Truvillian, Yandy Smith, and many more.

Tips of the Trade: Learn to Project Manage from a Pro

A webisode for small business owners, solopreneurs, and newly remote teams.

Working from home can inspire a whole new way of work-life existence, or it can be an unmanageable beast to those who thrive in the realm of fluorescent lights, small cubicles, and a set schedule. Whether you are a pro or a newbie, anytime is a great time to develop new skills and learn about sustainable and proactive ways to manage your clients, your business, and most importantly, yourself. =SPACE has partnered with Dayo Adiatu, the founder of GrindGroups; a community platform that excels in accountability and project management, to provide you with this MASTERCLASS for project management. Tune in and learn how to be your best productive self!

During the training, you’ll learn:

How To Manage Projects With Small and Remote Teams

Which Budget-friendly Tools Will Make Your Life Easier

How To Manage Your Time and Keep Your Team/Yourself Productive

How To Keep Your Team Engaged And Productive

Business Boosting Projects Any Team Can Work While On Quarantine

ABOUT THE SPEAKER:

Dayo Adiatu is a Nigerian-American small business owner and writer who is passionate about creating diverse communities of female entrepreneurs. She uses her multifaceted experience in management, business development, and marketing to head a Digital Marketing Agency called LeadGen180. In addition to LeadGen180, Dayo leads an online accountability group for women entrepreneurs and creatives dubbed Grind Groups. She graduates with her MBA from Rutgers University, May 2019.

Google Livestream Workshop: Brand Awareness

A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. A brand also represents the relationships between customers, staff, partners, investors, and so forth.
Building an audience is more valuable than direct sales for over 70% of brand managers. B2B companies with brands that are perceived as strong generate a higher EBIT margin than others. 
In this livestream powered by Google, you’ll learn about brand awareness and receive…
  • Real-time guidance from Google experts
  • Details on different advertising campaign types
  • Instructions on how to increase leads, sales, and brand awareness
  • How-to’s for first-time users on choosing goals and measuring success
Be one of the first 15 attendees and get a special edition swag from Google (may include free ad credit)!
You can also come and enjoy some light networking!
Makerhoods & =SPACE both focus on supporting the growth of small businesses in different sectors. We took this opportunity to use Google via their program Grow with Google as the great connector. Grow with Google is an initiative that’s committed to helping people across the United States gain the digital skills they need to help grow their careers and businesses.

RSVP HERE

Port Authority of NY/NJ Officially Opens Community Outreach Center At =SPACE

We are proud to announce that =SPACE has developed a partnership with The Port Authority of NY/NJ. They officially opened their community outreach center in our Maxblau facility on April 15th. At the opening day celebration, we hosted a slew of powerhouses from New Jersey & New York including Congressman Payne Jr., Mayor Baraka, and the Executive Director of the Port Authority.

The Port Authority takes an active role in the many communities they serve. They believe in being proactive and forging strong relationships with federal, state and local government officials, as well as community groups and leaders.

Their Department of Government & Community Relations serves as a valuable resource for elected officials, residents and community organizations. The Port Authority’s dedicated staff serves as a liaison between their departments and the community, offering updates on major projects as well as the day-to-day business of the Port Authority.

Women-In-Novation RECAP

Women-In-Novtion was a major success. We had over 100 attendees with varying ages, genders, and professions. We are proud of all of the hard work that the EQUASPACE team put into this production!

There were so many powerful and awe-inspiring moments that created a wonderful and supportive energy. All of the speakers’ positive advice and vocalized dedication to equity and inclusion were welcomed messages to all attendees. 

The moderator of the panel of phenoms, Natasha Rogers, asked thought-provoking questions, promoting the panelists to talk about raising the bar and dedication to endless excellence. The younger students in the audience, especially took their words and advice to heart. 

Breakout speakers Lindsey Holmes & Cy Lauz focused on the hard-hitting realities of this imperfect world, with not just constructive viewpoints, but also solutions for audience members to take heed and use in their daily lives. They spoke of humanism, diversity in thought & culture, and how both play an important part in the evolution of our global society.

Keynote Speaker, Aisha Glover, spoke on the importance of recognizing positive mental health and reliability. She received such high praise for her motivating and relatable rhetoric.

This event was not only a success because of the phenomenal attendees and speakers, but also because of our sponsors. We want to give a special thanks to the Greater Newark Enterprises Corporation (GNEC), Newark Downtown District (NDD), and most gratefully, the Grammy Museum. This event would not have been as spectacular as it was without any of them and we are so proud to have them as all-star supporters of our business and entrepreneurial community.

Women’s Cypher Podcast: NON-CORPORATE GIRLS & =SPACE

Women’s History Month this year has really been one for the books and to top it off The NonCorporate Girls partnered with =Space  for an all women round table talk. We delved into topics such as competition vs collaboration, how to quiet the voice of fear and what does it look like to support your network. NCG was joined by Vicky Llerena , Akosua Ayim, and Tamara Williams, who all lead impactful lives in very different ways. In listening to the stories of each we also shed light on all our commonalities as women entrepreneurs and business owners. Listen in to this episode for a refreshing perspective on what we all deal with at one point or another. An often great reminder  of a women’s worth, especially in a collective of like-determined sheroes!

Click the link below to tune in on this dope podcast episode!

NCG Ep. 64 – Women’s Cypher Podcast: https://www.noncorporategirls.com/podcast 

 About The Speakers:

Vicky Llerena

Vicky is the CEO of Social Vibes Media, a digital marketing agency focused on helping professionals, real estate game-changers, and small businesses rebrand & increase their digital presence. Her workshops focus on digital lead generation campaigns, social media branding, & female entrepreneurship. Oh, and she happens to be Latina.

She brings with her over ten years of experience having worked at Univision WXTV-41 and PRNewswire. Vicky was named Top 25 Brand Builder by Leading Women Entrepreneur in 2017. She works with organizations, such as Rising Tide Capital, Statewide Hispanic Chamber of Commerce of NJ, FOWNDERS, and Small Business Development Center to teach entrepreneurs how to obtain online customers through social media. Vicky was featured in NJBiz, Huffington Post, CEO Blog Nation, and many more media outlets.

 

Akosua Ayim

A 2016 MBA graduate of University of Cambridge’s Judge Business School, Akosua specializes in branding & strategy and especially thrives in the cross-section between corporate and creativity.

After four years in investment banking at J.P. Morgan gaining experience in financial analysis, account management, process improvements and derivatives, acquiring an MBA enhanced her strategic thinking and management skills. Working post-MBA with Adludio, the London-based programmatic adtech start-up, has given international experience in strategic branding and partnerships. Akosua is well-known for efficiently providing sustainable, unique solutions and providing highly rated client service to a wide variety of clientele. She has since worked with household names such as Black Girls Rock! and Travel Noire. Akosua should most certainly be in your “people you need to watch” list.
 
 
Tamara Williams
 
As the founder and president of Soulective Group aka SoulCulture Fest, Tamara had the opportunity to manage multiple events, budgets, deadlines, schedules, and programs for a very diverse demographic. She currently spearheads a variety of events including SoulCulture Fest, with over 4000 festival goers. As an artist, Tamara brings a creative and fresh approach to events for an innovative experience.
 
 
Non-Corporate Girls
 
Non-Corporate Girls LLC is a podcast and creative agency platform. Through the agency portal, NCG Creative, we provide services in content strategy and visual storytelling in the lifestyle, beauty and fashion spaces. The Non-Corporate Girls podcast is a media vertical where we speak on advice, tips and overall resources to help those trying to figure out their passions and in turn, help shape their brands.
 
Being Non-Corporate does not mean being against Corporate America. Non-Corporate is a state of mind that evolves when you realize you are being limited in reaching your full potential, which means it is time to start betting on yourself to take the next steps in propelling your career. Embracing a Non-Corporate attitude we aim to introduce a community where the creators, the doers, and the believers can unite.

Women-In-Novation Sponsor: GNEC

We sincerely thank our sponsor, Greater Newark Enterprise Corporation (GNEC), for helping make Women-In-Novation happen! One of the best things about existing in Newark is the continuous support from the community and institutional leaders who care about Newark as much as we do!

Greater Newark Enterprises Corporation (GNEC) is a boutique economic development organization that works with businesses to provide financing, consulting and business coaching. The Greater Newark Enterprises Corporation carries out that mission by working within community facilities throughout New Jersey.

Their sole purpose for existence is to help entrepreneurs like you start or grow your business by providing the resources and capital solutions critical to business success. GNEC believes that entrepreneurs who leverage the limited resources available to them are the ones who ultimately succeed.

THEIR AMENITIES INCLUDE

Business Loans Up To $50K:

Loans of up to $50K are available for fixed terms of up to five years. GNEC encourages participation with banks to make loans to eligible borrowers.  GNEC welcomes the opportunity to work with your banker.

Technical Assistance:

GNEC specializes in needs-based counseling and technical assistance to businesses at all stages of development. The applicant’s business counselors provide one-on-one needs assessment, business planning, technical assistance, marketing and management guidance as well as access to needed financing and other business development resources through its microloan fund and extensive partner linkages.

Partnership Programs:

GNEC has facilitated its work with multiple methods of community outreach and program marketing. GNEC primarily disseminates program information through local linkage partners throughout the target areas to representatives of local service agencies, community programs, community leaders, banks, parent organizations, faith-based institutions, merchant’s associations, chambers of commerce and advocacy groups (i.e. disability).

To learn more about GNEC, visit their site: www.GNEC.org

Ayana Iman Hosting Women-In-Novation

Ayana Iman is a native of Trenton, NJ and proud New Jersey resident. In 2016, she launched her career as a Public Speaker and Certified Professional Life Coach, focusing on personal development, storytelling, and transformation, which allowed her to directly impact client’s lives as an accountability partner. Ayana received her Bachelor of Arts in Communications/Journalism at Kean University and her Masters in Strategic Organizational Communication at Rutgers University.

Ayana is also the Chief Communications Officer of #AuthenticConvos, an inclusive experience that fervently promotes face-to-face thought-provoking dialogue within diverse communities across the country and seeks to have a profound global impact on the way we engage with one another. She understands the importance of interpersonal communication, and the need for healthy dialogue that extends beyond the digital realm. This platform has allowed her to facilitate community engagement, offer a platform to other speakers and vendors, and give attendees the opportunity to gain professional insight from thought leaders.

To order your ticket for Women-In-Novation:

RSVP HERE